Referral measurement
Review recorded traffic attributed to AI referrals.
Traffic Analytics
Connect AI discovery with website visits.
Review recorded AI referral traffic alongside visibility research. Keep appearances in answers and visits to your website as distinct parts of the journey.
Inside Traffic Analytics
Built around the work.
Channel context
Compare visits with the visibility questions your team is monitoring.
Careful interpretation
Separate observed visits from claims about all exposure or conversions.
Before you start
Good questions.
Clear answers.
Can AI mention my brand without sending traffic?
Yes. A person may read an AI answer without opening your website. Mention counts and referral visits measure different things.
Does referral data capture every AI-driven visit?
No. Referral attribution depends on the information available in your measurement setup. Missing or obscured referrers can limit attribution.
How should I use traffic and visibility together?
Use visibility research to understand monitored answers and traffic analysis to review recorded visits. Treat them as complementary evidence rather than interchangeable metrics.
