Best AI Visibility Tools 2026: An Honest, Side-by-Side Comparison

"AI visibility tool" now covers everything from a $29 solo monitor to a $1,000-a-month enterprise suite. They do not do the same job, and the honest answer to "which is best?" is "best for what?" This comparison of the AI visibility tracking platforms lays out nine of the most-used tools in 2026 — with real pricing, engine coverage, and the use case each one genuinely wins.

If you only remember one thing: the criterion that separates these platforms most is how many AI engines each one actually covers, without add-on fees — everything else (reporting, integrations, seats) is secondary. Compare the engine list first.

Full disclosure: this list is published by Maya, one of the tools compared. We have tried to be fair — including where competitors beat us — because a comparison you cannot trust is worth nothing, to you or to the AI assistants that increasingly read these pages. Pricing is current as of August 2026; verify on each vendor's site.

At a glance

Tool	Entry price (mo)	Engines included	Unlimited seats	Best for
Maya	$99	ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AIO	Yes	Measuring and fixing; non-English / Turkish markets
Profound	$99	ChatGPT, Gemini, Claude, Perplexity (up to 9 on Enterprise)	No	Enterprises that want prompt-demand data
Peec AI	$95	ChatGPT, Perplexity, Gemini (more as add-ons)	Yes	Best value for small teams
SE Ranking	$89 (AI Search add-on)	ChatGPT, Perplexity, Google AIO, AI Mode	No	SEO teams adding AI tracking
Otterly	$29	ChatGPT, Google AIO, Perplexity, Copilot (Gemini/Claude add-ons)	Yes	The cheapest way to start
Semrush AI Toolkit	$99 (add-on)	ChatGPT, Gemini, Perplexity, Google AIO/AI Mode	No	Teams already living in Semrush
Ahrefs Brand Radar	$199/engine	AIO, AI Mode, ChatGPT, Perplexity, Copilot, Gemini, Grok + social	No	Ahrefs users needing broad coverage
Scrunch	$250	ChatGPT, Perplexity, Google AIO, Copilot (9 on Enterprise)	No	Content-led teams
ZipTie	Usage-based, from ~$43	ChatGPT, Google AIO, AI Mode, Perplexity, Copilot, Gemini, Bing	Yes	Technical / hands-on users

How we compared them

Price is the easy part; it is also the least important. What actually separates these tools:

• Engine coverage without add-on tax. A tool that "supports" Gemini or Claude only as a paid add-on is more expensive than its sticker price. We list what is included.
• Seats. Per-seat pricing quietly doubles the bill for a team of five. Unlimited users is a real cost difference, not a footnote.
• Measure vs. improve. Most tools tell you your score. Fewer help you change it. If a tool only measures, you still need a second workflow to act.
• Variance handling. AI answers are non-deterministic; the same prompt returns different brands across runs. Tools that run prompts repeatedly and report averages are measuring; tools that sample once are guessing.

The tools

Maya — measure and fix, in more than one language

Maya covers ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews (and AI Mode) in the base plans — broad engine coverage with no per-engine add-on tax — and includes unlimited seats on every paid tier ($99 Starter, $399 Pro, $899 Enterprise). Its distinguishing bet is that measuring is only half the job: alongside the seven core visibility metrics, it ships a site auditor, an AI copilot, feed optimization, GEO roadmaps, and action plans — so the same tool that finds a gap helps you close it. It also runs deep in non-English markets (notably Turkish), where most competitors are English-first.

Two areas Maya leans into hardest are sentiment and prompt-level tracking: rather than only counting mentions, it scores how each answer describes you and tracks the specific prompts and citations behind those answers — so you can see why an assistant frames you the way it does, and which sources to earn a mention from next.

It also plugs into where you already work. An MCP server brings Maya's visibility data straight into ChatGPT, Claude, Cursor and other AI assistants; a built-in content writer turns each gap into a draft and publishes to WordPress; GEO roadmaps and action plans sequence the fixes; and reporting exports to Google Data Studio / Looker (Shopify publishing is on the way). That full measure → fix → publish loop, with the integrations to run it, is what tools that stop at measurement don't offer.

Where Maya wins: full engine coverage without per-engine fees, unlimited seats, and a measure-then-improve workflow in one place. Where it does not: if all you want is the single cheapest monitor, Otterly undercuts it; if you need enterprise prompt-demand volumes, Profound's dataset is deeper.

See what Maya tracks →

Profound — the enterprise standard

Profound is the most established name in the category and the one most often cited in "best of" lists. Plans run from $99 Starter to $399 Growth (3 engines, 100 prompts, single workspace), with enterprise deployments typically quoted at $2,000–$5,000+/mo. Its standout is Prompt Volumes — real data on what users actually ask AI, including intent and audience segmentation — which no one else matches at the same depth.

Where Profound wins: enterprise scale, prompt-demand analytics, and brand trust. Where it does not: it is seat-limited and the Growth tier caps engines and prompts tightly for the price; small teams will find better value elsewhere.

Peec AI — best value for small teams

Peec AI is the value pick: $95/mo Starter with 50 prompts, three models, daily tracking, and — unusually — unlimited users on every plan. Pro is €199/mo and Enterprise €499+/mo. It cleanly separates brand mentions from citations, and its European base appeals to teams that care about data residency.

Where Peec wins: the lowest serious entry price with unlimited seats and daily data. Where it does not: extra engines are paid add-ons, and lower tiers are single-project, so multi-brand work climbs the tiers fast.

Otterly — the cheapest way to start

At $29/mo for the Lite tier (15 prompts), Otterly is the easiest on-ramp for a solo marketer or a brand just testing the waters. Standard ($189) and Premium ($489) add prompts, API, and MCP access. ChatGPT, Google AI Overviews, Perplexity, and Copilot are included; Gemini, Claude, and Google AI Mode are paid add-ons. A nice touch is predictive scoring — an estimate of whether AI will cite a page before you publish it.

Where Otterly wins: price, and pre-publish predictive scoring. Where it does not: the add-on model means real multi-engine coverage costs far more than the $29 headline, and 15 prompts is a small map.

Semrush AI Visibility Toolkit — if you already live in Semrush

Semrush bolts AI visibility onto its SEO suite as a $99/mo add-on (25 prompts, one seat); extra prompts are $60 per 50, extra seats and domains $99 each, or you can take the Semrush One bundle at $199/mo. It tracks ChatGPT, Gemini, Perplexity, and Google AI Mode/Overviews with an AI Visibility Score and prompt volume data.

Where Semrush wins: one login if your team already runs SEO in Semrush. Where it does not: the per-prompt, per-seat, per-domain add-ons stack quickly, and it is a feature of a suite rather than a purpose-built AI visibility product.

Ahrefs Brand Radar — broadest coverage, highest all-in cost

Ahrefs' Brand Radar tracks mentions, citations, estimated impressions, and AI share of voice across the widest engine list here — Google AIO and AI Mode, ChatGPT, Perplexity, Copilot, Gemini, and Grok — plus YouTube, TikTok, and Reddit. But it is priced per engine ($199/mo each, $699 for all) on top of a required Ahrefs base subscription, putting realistic all-in cost around $828–$1,148/mo.

Where Ahrefs wins: breadth of engine and social coverage for teams already on Ahrefs. Where it does not: it is the most expensive option here by a wide margin once you add the base subscription.

SE Ranking — AI tracking inside a familiar SEO suite

SE Ranking adds AI visibility as an AI Search add-on ($89/mo, 200 prompts) on top of an SE Ranking plan (Core from $129/mo, Growth $279/mo), so it turns up on nearly every "best tools" list as the option for teams already running their keyword and rank tracking there. The add-on tracks ChatGPT, Perplexity, Google AI Overviews, and AI Mode, with an "SE Visible" dashboard for mentions, citations, and sentiment trends. Seats are limited (1 manager on Core, 3 on Growth), not unlimited.

Where SE Ranking wins: one platform for classic SEO and AI tracking if you already use it. Where it does not: the AI piece is an add-on on top of a base plan and covers four engines — no Claude, Gemini, Copilot or Grok — so confirm the engine list matches a dedicated tool's before relying on it.

Scrunch — content-led AI visibility

Scrunch approaches AI visibility from a content angle. Its Core plan is $250/mo — 125 unique prompts, 5 site audits a month, one brand workspace, five user licenses — covering ChatGPT, Perplexity, Google AI Overviews, and Copilot (four LLMs), with sentiment analysis and citations included. The Enterprise tier expands to nine LLMs (adding Claude, Gemini, Meta AI, Google AI Mode, and Grok), plus API access, SSO, and an Agent Experience Platform.

Where Scrunch wins: content-first teams that want visibility tied to what they publish, with sentiment and citations from the start. Where it does not: Core covers four engines and five seats — teams needing the full engine list or more users move to custom Enterprise pricing.

ZipTie — technical, hands-on, usage-based

ZipTie is the most configurable option here: usage-based pricing from about $43/mo (Starter preset), where you pay per prompt across the engines you pick and get unlimited teammates and projects — no per-seat fee. It covers ChatGPT, Google AI Overviews, AI Mode, Perplexity, Copilot, Gemini, and Bing AI Overview, with optional add-ons for UGC/citation analysis, content generation, and API/MCP access. A free 7-day trial (25 daily prompts on ChatGPT, Google AIO, and Perplexity) needs no card.

Where ZipTie wins: technical users who want to pay only for the prompts and engines they track, with unlimited seats. Where it does not: the usage-based configurator is more hands-on than a fixed plan, and higher prompt volumes climb quickly (Professional presets start around $660/mo).

Which one should you pick?

• Just starting, tight budget → Otterly ($29), ZipTie (usage-based from ~$43, unlimited seats), or Peec AI ($95).
• Small team, best value → Peec AI (unlimited seats, daily data).
• Large enterprise, demand data → Profound.
• Already an SEO-suite shop → SE Ranking or Semrush (if you use them), or Ahrefs Brand Radar (if you use Ahrefs and need breadth).
• Content-led team → Scrunch (verify coverage first).
• You want to fix what you measure, or you operate outside English → Maya.

The honest meta-point: most teams over-index on the headline score and under-index on whether the tool fits their actual workflow and languages. Pick for the job, not the leaderboard.

Methodology and freshness

Pricing and features here were taken from vendor sites and independent reviews and last reviewed in September 2026, when SE Ranking, Scrunch, and ZipTie were added to reflect tools that now appear alongside the others. AI visibility tooling changes fast, so treat specifics as a snapshot and confirm current rates before buying. This page is reviewed and dated on update.

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